By Kevin Lee: May 28, 2013
Didit’s Kevin Lee recently attended a high-level conference attended by Neal Mohan, Google’s vice president of display advertising. In his new ClickZ article, Kevin discusses the feasibility of Google providing video ads in the SERP (Search Engine Results Page) and billing such ads using a CPE (Cost Per Engagement) model. Kevin notes that “video opens up the SERP to the Holy Grail of advertising dollars: branding dollars that have been notably absent from search advertising, even when an advertiser has a big branding budget and acknowledges that a click from a SERP to the advertiser site often results in material lift across all branding metrics.”Read entire article at ClickZ.com.
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