by Didit Editorial | Nov 21, 2014 | Articles, Content Marketing
November 21, 2014: What is “mid-funnel” content? It’s typically a mix of long-form material such as e-books, webinars, videos, white papers, and other serious stuff — that’s situated at an intermediate position in the conversion chain....
by Didit Editorial | Aug 10, 2015 | Articles, Branding, Content Marketing
August 10, 2015: If you’re running a B2B site, you’re likely using content, SEO, and social media to attract visitors to your site’s pages. But even if your site, your social presence, and blog content are all compelling, the percentage of people...
by Didit Editorial | Jun 25, 2015 | Articles
June 25, 2015: The U.S. presidential horse race is officially under way, so it’s not too early to start analyzing the performance of each candidate’s social media presence. On Twitter, there are already clear indications that certain candidates are...
by Didit Editorial | Jun 17, 2014 | Articles, Content Marketing
June 17, 2014: eBooks are gaining a reputation as the next frontier in content marketing. They’re easy to track, simple to create, and more visually entertaining than your typical blog post. eBooks can provide a powerful boost to inbound marketing. Ideally,...
by Didit Editorial | Apr 25, 2017 | Articles, Retargeted Media
April 25, 2017: LinkedIn’s Custom Audience product, dubbed “Matched Audiences,” launched this week, just as the business-oriented network announced that it had hit the 500 million member mark. Matched Audiences is a self-serve tool allowing marketers...