by Didit Editorial | Nov 1, 2013 | Articles, Humor, Interactive Marketing
October 23, 2013: The online marketing business uses a lot of complicated language that pummels meaning into confused uselessness. Verbal junk that would be laughed out of any ordinary business environment– say a plumbing repair shop — thrives and festers...
by Didit Editorial | Oct 25, 2013 | Interactive Marketing, News
October 25, 2013: Online Media Daily reports that Google has cut a year-long deal with Publicis-owned MediaVest that supports display, online video and mobile ad inventory in the U.S. As the article notes, “Some believe more digital upfront deals will emerge in...
by Didit Editorial | Sep 24, 2013 | Articles, Interactive Marketing, PPC, SEO
September 24, 2013: As we race into the 2013 Holiday Season, it’s important to remember that while each holiday season is unique, there are similar patterns at work during each successive Q4 which affect user behavior, PPC prices, traffic, conversion and...
by Didit Editorial | Sep 3, 2013 | Articles, Interactive Marketing, PPC, SEO
September 6, 2013: Recent news from comScore that Yahoo’s unique page visitors had topped Google’s in the month of July 2013 was widely interpreted as a win for Marissa Meyer. It also provided the first large scale test of the value of search intent vs....
by Didit Editorial | Aug 21, 2013 | Articles, Interactive Marketing, PPC, SEO
August 20, 2013: If you work in the search business, you’re likely familiar with SEMPO – the Search Engine Marketing Professional Organization – through its annually issued State of Search Marketing surveys, which provide macro and micro-level data on industry...
by Didit Editorial | Aug 15, 2013 | Articles, Interactive Marketing
August 15, 2013: Imagine the following scenario: out of the clear blue sky a producer working for a major media influencer – let’s say Oprah or The Today Show – calls you up. The show is interested in your product, your brand, and your story. The shoot is tonight, the...
