by Didit Editorial | Aug 29, 2016 | Articles
August 29, 2016: A new study by UK-based firms Hotwire and VansonBourne supports the notion that B2B marketers need to be active on Facebook – as well as other “nontraditional” social networks – to reach key B2B decision-makers. The study – based on survey results...
by Didit Editorial | Aug 23, 2016 | Articles
August 24, 2016: This week, Facebook announced a number of improvements to its Slideshow format ads. The tweaks include: 1. Tighter integration with Facebook’s stock image collection. 2. The ability to create Slideshow ads from Android devices. 3. Improved viewability...
by Didit Editorial | Aug 22, 2016 | Articles, Content Marketing
August 22, 2016: If you’re a content marketer – on the brand side or at an agency — a new study from Australia-based Dejan Marketing may have you reaching for your spellchecker. According to the study – based on an open-ended survey of 1,000 web users, “content...
by Didit Editorial | Aug 19, 2016 | Articles
August 19, 2016: About two years ago, Didit examined a topic that’s still much on the minds of digital marketers today: are blogs still important? Do these trusty, time-tested publishing vehicles matter – in an era in which corporate blogging appears to be declining,...
by Didit Editorial | Aug 17, 2016 | Articles, Public Relations
August 17, 2016: Most business owners would be delighted to imagine that their websites are being actively perused by members of the media. But the site areas most reporters visit — including the “about” pages and other internal “newsroom” areas that...
by Didit Editorial | Aug 16, 2016 | Articles
August 16, 2016: Earlier this month, Emarketer published a new survey on social media spending that included data about how marketers regarded different social networks in respect to social media ROI (Return on Investment). The survey was based on responses from 551...
