by Didit Editorial | Jun 29, 2016 | Articles, Social Media
June 29, 2016: “Paid social” especially on Facebook, has become the hot item for marketers and brands. With the buzz around video marketing and the organic reach of business pages dropping, many are turning to paid Facebook ads for reach instead of relying on...
by Didit Editorial | Jun 28, 2016 | Articles, Display Media
June 28, 2016: Consultancy firm eMarketer released new data projecting greater pain for digital publishers and marketers in the form of ad blocking. According to the firm, “69.8 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year,...
by Didit Editorial | Jun 27, 2016 | Articles, PPC
June 27, 2016: New research from Clutch.co – a firm that evaluates professional service firms – sheds light on why search, despite delivering high value in comparison to other media, has historically been denied the budget it deserves in large corporate (“enterprise”)...
by Didit Editorial | Jun 23, 2016 | Articles, Social Media
June 23, 2016: Just about three years ago, Didit took a look at the marketing opportunities on Reddit – the edgy social news and entertainment site. While noting that Reddit had marketing potential, we wrote that “we feel that Reddit is best used more for distributing...
by Didit Editorial | Jun 22, 2016 | Articles, Social Media
June 22, 2016: Back in March, we noted that having a social media policy in place can reduce the chance of one of your workers causing – intentionally or inadvertently – a reputational disaster. But social media policies aren’t just effective at shielding your company...
by Didit Editorial | Jun 21, 2016 | Articles, SEO
June 21, 2016: Google Maps is, for millions of people across the world, an indispensable utility used by mobile, desktop, and tablet-based users to plan their travels and orient themselves in the real world. But beyond its navigational utility, it also functions as a...
