Why Online Retailers Shouldn’t Ignore SEO

Why Online Retailers Shouldn’t Ignore SEO

August 6, 2015: Retailers seeking increased market share and an edge on their competitors need to use every weapon in their arsenal to stay ahead. Many of them have learned over the years that PPC is an effective channel for reaching shoppers when they’re close...
Copyrighted Content: Down with “Freebooting”

Copyrighted Content: Down with “Freebooting”

August 4, 2015: When it comes to the world of social media, copyright is not a word that is tossed around very seriously. As brands and pages struggle to appeal to their followers, the need for “content” that is humorous, visual, interesting, and, best of all, viral,...
Listicles: pro and con

Listicles: pro and con

August 3, 2015  (updated October 5, 2023): Social media has produced many new content forms, including the Selfie, the Hashtag, and the Listicle. This latter neologism, combining “list” and “article,” is the subject of this article. What’s a...
Politics and Social Media

Politics and Social Media

July 31, 2015: With advances in technology came the development of social media, which gave us a new way for people around the world to connect and share opinions. But what exactly is it that makes social media so important?  From a marketing perspective, it...
Is Native Advertising Right for You?

Is Native Advertising Right for You?

July 30, 2015: “Native advertising” describes a kind of advertising that’s exploded in popularity on the Web in the past several years. Spending on native ads is projected to grow to $7.9 billion in 2015– a 32 percent increase over spending in...
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