by Didit Editorial | Jun 30, 2015 | Articles, Public Relations
June 30, 2015: Public Relations is a necessary practice for most brands; a well-crafted PR campaign can help create and maintain goodwill within a company or organization’s various target audiences through publicity and other forms of communication. However, from time...
by Didit Editorial | Jun 29, 2015 | Articles, Public Relations
June 29, 2015: Last week was full of good news for online marketers. Instagram announced updated features to its explore tool, making it easier to discover trending tags and posts. In addition, Google Trends introduced News Lab, which makes following real-time...
by Didit Editorial | Jun 25, 2015 | Articles
June 25, 2015: The U.S. presidential horse race is officially under way, so it’s not too early to start analyzing the performance of each candidate’s social media presence. On Twitter, there are already clear indications that certain candidates are...
by Didit Editorial | Jun 23, 2015 | Articles
June 23, 2015: I’ve been on LinkedIn as long as I’ve been writing digital content professionally. Publishing on LinkedIn Pulse seemed like a natural fit. I found success with my third LinkedIn Pulse post, entitled “New Grads: Do What You Love To Love What You Do.”...
by Didit Editorial | Jun 18, 2015 | Articles, Branding, Public Relations
June 19, 2015: It isn’t hard to get media coverage when an organization has a newsworthy announcement to make. The challenge is to get media coverage when there’s no news, and for most companies, that’s most of the time. After all, it’s not every day...
by Didit Editorial | Jun 17, 2015 | Articles, Public Relations
June 17, 2015: Sometimes brands run campaigns with slogans and events that make you wonder what their marketing team was thinking. An unfortunately prime example: Bud Light’s “Up for Whatever” campaign. As part of the campaign, which was meant to encourage...
