by Didit Editorial | May 22, 2017 | Articles
May 22, 2017: “Organic social media” – a marketing method in which marketers are able to reach their target audiences without having to pay a social network to deliver any messaging — naturally offers the highest ROI for marketers, which explains...
by Didit Editorial | May 2, 2017 | Articles, PPC, SEO
May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently published a white paper touting the value of search – both paid and unpaid (SEO) – as an amplification mechanism capable of boosting the ROI of other media channels. The study – based...
by Didit Editorial | Apr 25, 2017 | Articles, Retargeted Media
April 25, 2017: LinkedIn’s Custom Audience product, dubbed “Matched Audiences,” launched this week, just as the business-oriented network announced that it had hit the 500 million member mark. Matched Audiences is a self-serve tool allowing marketers...
by Didit Editorial | Apr 18, 2017 | Articles, SEO
April 18, 2017: SEO (Search Engine Optimization) has traditionally been understood as a tactic used to gain increased search engine visibility without paying for clicks. Consequently, the focus of most articles, speeches, webinars, and presentations is on its many...
by Didit Editorial | Dec 6, 2016 | Articles, SEO
December 6, 2016: As first reported at SEOJournal.com, Google has tweaked its desktop SERP UI, re-ordering results in a way that emphasizes entries from Google News and Twitter. This will likely have a major impact on desktop-based user behavior, especially for...
by Didit Editorial | Dec 1, 2016 | Articles
December 1, 2016: A new survey from TapInfluence of 1,753 social media influencers validates the idea that maintaining an active blog is essential for anyone seeking online visibility and influence. When asked to rank which social media platform was most important to...
