by Didit Editorial | Jul 16, 2013 | Articles, PPC
July 16, 2013: New research from the UK claims to demonstrate that 41 percent of people clicking on paid Google links are unaware that these links are advertisements. CEO Rob Stevens of Bunnyfoot (which conducted the study), quoted in the article cited above, notes...
by Didit Editorial | Jul 8, 2013 | Articles, PPC, SEO
July 8, 2013: A study over at MarketingProfs.com touts the fact that the very top organic ranking on a search engine results page results in a disproportionately large amount of traffic (the study pegged it at 91 percent). Traffic results drop off significantly with...
by Didit Editorial | Jun 28, 2013 | Articles, Interactive Marketing, PPC
June 27, 2013: This past week, the Federal Trade Commission put the search engines on notice that they needed to do more to clearly differentiate paid and unpaid listings. The FTC evidently feels that search engines — which had complied with an earlier 2002...
by Didit Editorial | Jun 14, 2013 | Articles, PPC
By Steve Baldwin: June 14, 2013 An interview with Mike Miller, Google’s director of Industrial Markets, was posted to Emarketer.com on June 14th, and Miller points out some interesting trends that B2B marketers need to consider. These findings were derived from...
by Didit Editorial | May 29, 2013 | Articles, Display Media, PPC
By Kevin Lee: May 28, 2013 Didit’s Kevin Lee recently attended a high-level conference attended by Neal Mohan, Google’s vice president of display advertising. In his new ClickZ article, Kevin discusses the feasibility of Google providing video ads in the...
by Didit Editorial | May 23, 2013 | Articles, Interactive Marketing, PPC
May 23, 2013: Many are asking whether 3rd-party cookies, and the entire micro-industry built around them – are an endangered species. This issue is hot now because of the DNT (Do Not Track) issue, which has been raging quietly for the past several years. DNT refers to...
