by Didit Editorial | Apr 16, 2013 | Articles, PPC
April 16, 2013: Disasters — be they natural or human-made- — are an unpleasant but inevitable reality, and the disruptions of Hurricane Sandy brought home the lesson that organizations need to have policies and practices in place before the next one...
by Didit Editorial | Mar 29, 2013 | Articles, Interactive Marketing, PPC, SEO
March 29, 2013: March in New York means SES – the annual Search Engine Strategies Conference and Expo – is in town, and I had a full day to walk around at the Marriot Marquis, gathering intel. You can learn a lot about where the Search Industry is – and where it’s...
by Didit Editorial | Mar 14, 2013 | Articles, Interactive Marketing, PPC
March 14, 2013: The big news from SXSW was of great interest to etailers: First of all Google’s latest Panda Update will roll out very shortly. In addition, Google is further tweaking its anti-spam algorithm to further prune the ranks of “unreliable” ecommerce sites....
by Didit Editorial | Feb 20, 2013 | Articles, PPC
February 20, 2013: Search queries flowing in from smartphones and tablets will soon overtake current desktop searches, with forecasters projecting the transition point somewhere between 2014 and 2016. The trend shows that search-related mobile advertising revenues are...
by Didit Editorial | Nov 9, 2012 | Articles, PPC
November 9, 2012: In the wake of Hurricane Sandy, it’s clear that marketers running SEM campaigns need to prepare themselves for disasters and disruptions that can wreak havoc with their plans by causing unexpected staff shortages, technology outages, and other...
