by Didit Editorial | Sep 22, 2016 | Articles, PPC
September 21, 2016: Popular digital marketing site WordStream.com has published the results of a large-scale (15K account) study on SMB paid search and its results are instructive — and cautionary — for small businesses thinking of buying clicks from...
by Didit Editorial | Aug 8, 2016 | Articles, PPC
August 9, 2016: Hubspot recently published a joint study with ad blocking developer Adblock Plus that validates the proposition that search ads work so well because they don’t annoy users who view or click on them. It also explains why Google will largely remain...
by Didit Editorial | Jul 30, 2016 | Articles, PPC
July 30, 2016: In many organizations, PPC and SEO projects are carried out by different teams. For example, one business might have an in-house SEO team, while outsourcing PPC to an external agency. Another might bring both tasks in-house, but in different departments...
by Didit Editorial | Jul 28, 2016 | Articles, PPC
July 28, 2016: There’s little doubt that large digital marketers with big budgets have a distinct edge in terms of search advertising (and online marketing generally). These advantages accrue because: 1. Large marketers spend more on campaigns, and therefore reap more...
by Didit Editorial | Jul 27, 2016 | Articles, PPC
July 27, 2016: Yesterday, Google announced major additions and improvements to Adwords that will likely be welcomed by marketers using the popular PPC ad platform. While Google actually pre-announced some of these changes at a developer conference back in May, few...
by Didit Editorial | Jul 25, 2016 | Articles, PPC
July 25, 2016: Is your business “on the map?” Make sure it is, because maps-oriented user interfaces are becoming as important as the traditional hierarchical list-oriented interfaces (such as SERPs) we’ve grown used to in the past 20 years....
