by Didit Editorial | Apr 25, 2014 | Articles, PPC
April 25: 2014: In his latest ClickZ column, Kevin Lee notes that “in the hyper-competitive world of Google AdWords and Bing Ads, not everyone can survive.” He identifies five factors that marketers should think about when evaluating whether to invest time...
by Didit Editorial | Apr 22, 2014 | Articles, Interactive Marketing, PPC, SEO
April 22, 2014: What is a micro-conversion? It’s an action taken by people on your site that falls short of a primary conversion (such as filling out a contact form or ordering a product) but is still meaningful enough to track. Why are micro-conversions important?...
by Didit Editorial | Apr 16, 2014 | Articles, PPC, SEO
April 16, 2014: Writing in the pages of the Long Island Business News, Didit’s Mark Simon notes that marketers seeking to come up to speed with SEO and PPC “need to think like a searcher.” He notes that “most often, these people aren’t...
by Didit Editorial | Apr 11, 2014 | Articles, Interactive Marketing, PPC
April 11, 2014 In his latest ClickZ article, Didit’s Kevin Lee uses Charles Dickens’ Tale of Two Cities as a literary frame for a discussion of Internet tracking cookies. He notes: “It was the best of times…” (cookies worked well for...
by Didit Editorial | Mar 29, 2014 | Articles, PPC
March 28, 2014 Kevin Lee, writing in the pages of ClickZ.com, cites recent research, including a high-profile article in the Wall Street Journal, asserting that “about 36 percent of all Web traffic is considered fake, the product of computers hijacked by viruses and...
by Didit Editorial | Mar 13, 2014 | Articles, PPC
By Chris Bell | March 13, 2014 Google offers a wide range of programs for individuals and organizations as part of its set of trainings and tools. The benefits of a firm becoming a Google Certified Partner are many: one can display the official “Google Certified...
