by Didit Editorial | Mar 4, 2014 | Articles, PPC
By Chris Bell & Steve Baldwin | March 4, 2014 On February 19, Yahoo’s Jay Rossiter and Adam Cahan announced Gemini, a “unified marketplace for mobile search and native advertising.” Rossiter wrote: “with Yahoo Gemini, advertisers get the...
by Didit Editorial | Feb 28, 2014 | Articles, PPC
February 28, 2014: Kevin Lee lays out the many reasons that even today — when it’s obvious that search engines are essential vehicles for delivering qualified, profitable traffic to marketers, search clicks still aren’t getting their fair due. He...
by Didit Editorial | Feb 17, 2014 | Articles, PPC
February 17, 2014: The idea that marketers should have one — and only one — place to view and adjust their disparate online marketing campaigns, is a seductive vision advocated by academics and deep-thinkers. But there are many practical obstacles to the...
by Didit Editorial | Jan 19, 2014 | Articles, PPC, SEO, Social Media
Jan 19, 2014: In his new ClickZ column, Didit CEO Kevin Lee writes about the many methods that marketers are using to garner online reviews. Some of these methods are completely legal, ethical, and “white hat,” but some of them are harder to define. For...
by Didit Editorial | Oct 29, 2013 | Articles, PPC
October 29, 2013: Last week, Google announced that it was making changes to the way that Ad Rank – the value determining where, at and what price, Adwords ads appear on a SERP — is calculated. Formerly, Ad Rank was computed using just two variables: maximum bid...
by Didit Editorial | Oct 21, 2013 | Articles, PPC
October 23, 2013: People are all different, but similar types of people tend to live together in the same geographical areas. By knowing a given geo-region, for example a U.S. Postal Zip Code, or DMA (Designated Marketing Area) you can infer – with great accuracy –...
