April 16, 2014: Writing in the pages of the Long Island Business News, Didit’s Mark Simon notes that marketers seeking to come up to speed with SEO and PPC “need to think like a searcher.” He notes that “most often, these people aren’t browsing for pleasure – they’re hunting because they have a problem and they need an answer, often in a matter of seconds.”
Mark recommends that marketers use analytics to “get into the mind of searcher” and craft content that’s highly relevant to people “in hunt mode.” Doing this means getting access to the right tools. He writes: “To find out, our advice is to install Google Webmaster tools. These powerful and free tools will give you a complete view of the keywords used to access your site, the pages visitors visit, what they do with their time there and much more. We have found it very useful to also install Google Analytics and use the two tools together.”
The way to better SEO visibility “is to craft content – articles, essays, opinions, blog posts write my essay – that’s relevant to the field of matrimonial law. It’s useful if such content contains the keywords actually used by searchers who are in-market for your services, but only if it uses them in a natural way.”
Read complete article on the site of the Long Island Business News:
http://libn.com/2014/04/15/simon-the-tech-and-art-of-keywords/
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