By Kenny Louie from Vancouver, Canada (Heart of the pack Uploaded by russavia) [CC BY 2.0 (], via Wikimedia Commons

February 10, 2016: Public relations agencies have almost universally hopped on the digital bandwagon, with many taking a “digital-first” approach to influence-building (in fact “digital PR” is becoming a service category in its own right with many firms). At the same time, however, it’s clear that many of the websites — the actual digital homes – of these agencies could use improvement. For example, when Didit tested the sites of 100 major agencies last year (as ranked by, it found that only 57.3 percent were “mobile friendly” according to Google’s Mobile-Friendly Test.

Today, we take a different view of PR agency site performance from the standpoint of website speed — both mobile and desktop — as evaluated by Google’s Page Speed Insights tool. In addition to speed benchmarking, Google’s test also includes a “Mobile UX” (usability) metric that’s designed to serve as a proxy for user satisfaction on these devices; we include it as well.

Which PR agency site provided the fastest experience? The slowest? Which provided the best consumer experience? The worst? Let’s go to right to the data — courtesy of Google. Page Speed Insights tool. (Note: all tests were run on the afternoon of January 28, 2016).

PR agency speed test winners: Mobile

AGENCY SITE Mobile page speed
Blaze PR 87
DKC 84
The Hoffman Agency 77
Allison + Partners 76
Maxwell PR 75


PR agency speed test winners: Desktop

AGENCY SITE Desktop speed
APCO Worldwide 98
DKC 94
The Hoffman Agency 90
SS | PR 87
Maxwell PR 86


PR agency sites scoring “100” on Page Speed Insight’s “Mobile U/X” test

Allison + Partners 100
Cashman + Katz 100
Cooney Waters Group 100
DKC 100
Fahlgren Mortine 100
Gregory FCA 100
GYMR Public Relations 100
Horn Group 100
IW Group 100
Jarrard Inc. 100
O’Malley Hansen 100
ReviveHealth 100
SparkPR 100
W2O Group 100
Waggener Edstrom 100


Complete Data Set

Note: you can sort this spreadsheet by column and also export it to your choice of file formats.
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Didit Editorial
Major U.S. PR agencies: who’s fastest on mobile and desktop?
Article Name
Major U.S. PR agencies: who’s fastest on mobile and desktop?
Which major U.S. PR agency sites are fastest? Slowest? Best (and worst) in terms of mobile U/X? We got the numbers right from Google.
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