by Didit Editorial | Feb 19, 2016 | Articles, Branding, Public Relations
February 19, 2016: Online reviews have a huge impact on the way the public sees your brand. According to ReviewTrackers.com — a reviews management service — “85 percent of consumers say that they read online reviews for local businesses to determine...
by Didit Editorial | Jan 9, 2016 | Articles, Branding
January 9, 2016: The Digital Marketing profession is filled with weird terms and job titles. More often than not, these titles are imaginative re-namings of more prosaic positions, but occasionally reveal something real and surreal about the state of marketing....
by Didit Editorial | Aug 10, 2015 | Articles, Branding, Content Marketing
August 10, 2015: If you’re running a B2B site, you’re likely using content, SEO, and social media to attract visitors to your site’s pages. But even if your site, your social presence, and blog content are all compelling, the percentage of people...
by Didit Editorial | Jul 9, 2015 | Articles, Branding, Content Marketing
July 9, 2015: Good content is the heart of inbound marketing. But what’s “good” for any particular content consumer depends on where he/she in the so-called “buy funnel,” AKA “the buyer’s journey.” Marketing automation...
by Didit Editorial | Jun 18, 2015 | Articles, Branding, Public Relations
June 19, 2015: It isn’t hard to get media coverage when an organization has a newsworthy announcement to make. The challenge is to get media coverage when there’s no news, and for most companies, that’s most of the time. After all, it’s not every day...
by Didit Editorial | Jun 10, 2015 | Articles, Branding, Content Marketing
June 10, 2015: The tactic of producing content is terrifying for the brands of today. Back in the old days, companies would simply need to buy TV ad time, hire an advertising agency to make some creative print ads and collateral, and then measure whether or not sales...
