by Didit Editorial | Jul 23, 2015 | Articles, Content Marketing, Social Media
July 23, 2015: There’s been a lot of buzz about Facebook video capabilities in recent weeks. Facebook has gained the attention of marketers thanks to its recent boost in views, social graph, and several new features that have pushed impressions higher than ever...
by Didit Editorial | Jul 16, 2015 | Articles, Content Marketing
July 16, 2015: Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. As we’ve written before, developing buyer personas helps to streamline and target your content so that it attracts the...
by Didit Editorial | Jul 9, 2015 | Articles, Branding, Content Marketing
July 9, 2015: Good content is the heart of inbound marketing. But what’s “good” for any particular content consumer depends on where he/she in the so-called “buy funnel,” AKA “the buyer’s journey.” Marketing automation...
by Didit Editorial | Jun 15, 2015 | Articles, Content Marketing
June 15, 2015: I’ve written in the past about how brands should begin to use Tumblr as a community-driven, creative way to embrace their voice and audience. If you’ve joined the Tumblr community recently, congratulations! We’ll be sharing optimization tips on our blog...
by Didit Editorial | Jun 10, 2015 | Articles, Branding, Content Marketing
June 10, 2015: The tactic of producing content is terrifying for the brands of today. Back in the old days, companies would simply need to buy TV ad time, hire an advertising agency to make some creative print ads and collateral, and then measure whether or not sales...
by Didit Editorial | Jun 9, 2015 | Articles, Content Marketing
What does this development mean for marketers? June 8, 2015: The push towards visual networks has accelerated tenfold with the introductions of buy buttons on both Pinterest and Instagram last week. While it came as a surprise to many, the recent explosion in...
