by Didit Editorial | Feb 27, 2014 | Articles, Content Marketing, Interactive Marketing, Public Relations
By Chris Bell | February 27, 2014 Having an active blogging platform can distinguish your firm from the pack. Doing so can be especially valuable if: You are a thought leader in your field, and your opinions matter. A blog is where you can demonstrate your...
by Didit Editorial | Feb 20, 2014 | Articles, Content Marketing
By Steve Baldwin | February 20, 2014 “Content is King” is one of the oldest truisms in Internet Marketing. The phrase, which came from an article written by Bill Gates in 1996, has endured because the actual value of content — original,...
by Didit Editorial | Feb 6, 2014 | Articles, Content Marketing
February 6, 2014: (Note: this article, by Chris Irby, was originally published on Inceptor.com). Sticky content is meaningful and memorable. It gets referenced again and again, leading to links, traffic, and authority for the sites hosting it. The last thing you...
by Didit Editorial | Dec 26, 2013 | Articles, Content Marketing, SEO
By Steve Baldwin & Chris Bell | December 26, 2013 In the past year or so, it’s become more evident that there is a strong and positive correlation between the speed at which your company publishes content and the speed at which important inbound business events...
by Didit Editorial | Dec 8, 2013 | Articles, Content Marketing
December 12, 2014: Businesses have been cranking out sales literature, brochures, handouts, white papers, and case studies for years, but this kind of sales-oriented “marketing collateral” works poorly online, and is only tangentially related to the modern discipline...
by Didit Editorial | Nov 26, 2013 | Articles, Content Marketing, Interactive Marketing
November 26, 2013: Native advertising is advertising that also functions as content. While the gross amount of ad dollars allocated to it last year was just $1.52 billion, several large sites, including Buzzfeed, Gawker, The Atlantic, and a few others have jumped on...
