by Didit Editorial | Jun 20, 2016 | Articles, PPC
June 20, 2016: This month, Microsoft’s Bing posted a terrific Slideshare presentation — “The Art and Science of Ad Copy Testing” that’s packed with useful tips about how search marketers can create better copy in their ads. The...
by Didit Editorial | Jun 16, 2016 | Articles, Social Media
June 16, 2016: Earlier this week, Facebook’s Nicola Mendelsohn predicted – with a straight face – that Facebook might become an “all video” network within the next five years. Noting the rapid growth of video content and usage on Facebook — a trend we’ve noted...
by Didit Editorial | Jun 15, 2016 | Articles, SEO
June 15, 2016: Google Maps is an important Google product used by millions of people each day on mobile and desktop devices. As we mentioned several weeks back, Google is now letting marketers place local search ads there, a move which that Morgan Stanley analysts...
by Didit Editorial | Jun 13, 2016 | Articles, Social Media
June 13, 2016: Microsoft is acquiring LinkedIn for approximately $26 billion, and while it will obviously take a while to bring these two companies together, CEO Satya Nadella and LinkedIn LinkedIn CEO Jeff Weiner have stated that the acquisition had been in the works...
by Didit Editorial | Jun 13, 2016 | Articles, Content Marketing
June 13, 2016: The Content Marketing Institute just released its annual report on the state of content marketing. Compiled from survey data submitted by 1521 North American B2B respondents, the report sheds light on how B2Bs are using content marketing and whether...
by Didit Editorial | Jun 9, 2016 | Articles, Display Media
June 9, 2016: Ad blocking, which grew 90 percent in the past 12 months, represents a growing existential threat to the digital publishing ecosystem. Different publishers have been trying a variety of tactics to get ad blocking users to disable them or “whitelist”...
