by Didit Editorial | Apr 18, 2016 | Articles, Content Marketing
April 18, 2016: New research from Salsify – a content management firm – attempts to quantify the relative importance of price, product descriptions, and reviews in a shopper’s decision to buy. The survey – conducted via SurveyMonkey in February 2016, asked more than a...
by Didit Editorial | Apr 16, 2016 | Articles, Content Marketing
April 16, 2016: Tumblr and Pinterest are two of the fastest-growing social platforms. Tumblr, the web’s premier microblogging platform, was acquired by Yahoo in May of 2013 for $1.1 billion. It’s noted for its dashboard interface and extensive customizability...
by Didit Editorial | Apr 13, 2016 | Articles, Content Marketing
April 13, 2016: The percentage of Inc. 500 companies with an outward-facing business blog has declined for the second year in a row, according to a study conducted by the Center for Marketing Research at the University of Massachusetts. In 2015, only 37 percent of...
by Didit Editorial | Apr 12, 2016 | Articles, Content Marketing
April 12, 2016: Google — after warning product bloggers to do-follow their links and disclose any compensation-based posting arrangements several weeks ago — lowered the boom this past weekend, issuing manual penalties en masse, according to...
by Didit Editorial | Apr 11, 2016 | Articles, PPC, Retargeted Media
April 11, 2016: There’s been a lot of talk about retargeting lately. Back in mid-2014, Twitter announced that it would implement new ad retargeting options. Facebook provides retargeting — on and off the Facebook service. Especially when used with Custom...
by Didit Editorial | Apr 11, 2016 | Articles, Social Media
April 11, 2016: What Facebook calls “original broadcast sharing” — the sharing of data about personal events such as birthdays, graduations, anecdotes, and food consumption — is in steep decline, according to reports at the paywalled website...
