by Didit Editorial | Jul 29, 2015 | Articles, PPC
July 29, 2015: Google certification is an essential step for an agency as it matures. It can also be a valuable personal career development goal. Google makes it easy to study — and hopefully pass — its demanding set of exams for the Certificate. We...
by Didit Editorial | Jul 29, 2015 | Articles, Content Marketing
July 29, 2015: Visual content — be it static, animated, or video — rules in today’s social media-centric media ecosystem. Today it’s no longer enough to put up a thoughtful block of text and hope that people read it and pass it along. Visual...
by Didit Editorial | Jul 27, 2015 | Articles, Content Marketing
July 27, 2015: Usually, when considering content, we think either in terms of discrete tactical initiatives or high marketing theory. However, there’s usually very little talk of how brand strategy applies to content creation. Here, we define strategic goals as...
by Didit Editorial | Jul 23, 2015 | Articles, Content Marketing, Social Media
July 23, 2015: There’s been a lot of buzz about Facebook video capabilities in recent weeks. Facebook has gained the attention of marketers thanks to its recent boost in views, social graph, and several new features that have pushed impressions higher than ever...
by Didit Editorial | Jul 22, 2015 | Articles, Social Media
July 22, 2015: Custom Audiences represent one of the most interesting innovations in ad technology in a long time. They provide something very useful to marketers: an improved alternative to HTTP cookies, whose value as targeting vehicles have declined in recent years...
by Didit Editorial | Jul 21, 2015 | Articles, SEO
July 21, 2015: Didit recently solicited input from a group of experts on the topic of “Grey Hat SEO,” a set of optimization tactics occupying the middle ground between “black” (expressly prohibited by the search engines) and “white”...
