by Didit Editorial | Nov 1, 2016 | Articles, PPC
November 1, 2016: In a new article for Search Engine Land, Didit’s Kevin Lee requests that Google – after restoring bid modifiers for tablets and smartphones to the Adwords console – go a bit further, restoring operating system-based targeting. The return of...
by Didit Editorial | Oct 31, 2016 | Articles, PPC
October 31, 2016: New data from Econsultancy.com reports the beneficial effects seen by marketers when they personalize their paid search campaigns. According to the data, gathered from a survey of 600 UK-based respondents active in paid search, 48 percent of...
by Didit Editorial | Oct 26, 2016 | Articles, PPC
October 26, 2016: Last week, Google announced that original equipment manufacturers (OEMs) can now add a new kind of extension their Adwords campaigns called “Affiliate Extensions.” This is significant for two reasons: first, mobile searchers – after...
by Didit Editorial | Oct 24, 2016 | Articles
October 24, 2016: LinkedIn’s popular Endorsement feature is getting a revamp, according to an update posted to LinkedIn’s official blog. The new system will more accurately surface the most relevant recommendations from peers, employers, and others who know the...
by Didit Editorial | Oct 20, 2016 | Articles, Content Marketing
October 20, 2016: Q4 is here in earnest, and etailers will soon be fighting a pitched battle for the hearts, minds, and wallets of consumers. In this hyper-competitive environment, if sites don’t load fast, if navigation isn’t smooth, and if products don’t stand out,...
by Didit Editorial | Oct 19, 2016 | Articles, SEO
October 19, 2016 What is Google Podium? For celebrities, brands, and other “select entities,” the prospect of being able to communicate in real time with their target audiences through Google’s SERPs has great appeal. Google Podium (also known as Google Posts)...
