by Didit Editorial | Oct 15, 2013 | Articles, PPC
October 15, 2013: One of the big controversies over Google Enhanced Campaigns has been the merger of campaign targeting options for mobile and desktop devices. Marketers have expressed concern that the inability to break out tablet campaigns from the more general...
by Didit Editorial | Sep 24, 2013 | Articles, Interactive Marketing, PPC, SEO
September 24, 2013: As we race into the 2013 Holiday Season, it’s important to remember that while each holiday season is unique, there are similar patterns at work during each successive Q4 which affect user behavior, PPC prices, traffic, conversion and...
by Didit Editorial | Sep 12, 2013 | Articles, PPC
September 12, 2013: In his latest ClickZ article, Didit CEO Kevin Lee identifies a way to break out of the last-click attribution trap that may be artificially limiting the potential of your PPC campaign. The answer is to assign values to events which — while...
by Didit Editorial | Sep 10, 2013 | Articles, PPC
September 10, 2013: Here’s a typical scenario: an advertiser is running a profitable search campaign, with good ROI, and healthy CTR and conversion rates, Suddenly – without any warning – ROI flattens or goes negative, along with CTR and conversion rates. “Hitting the...
by Didit Editorial | Sep 3, 2013 | Articles, Interactive Marketing, PPC, SEO
September 6, 2013: Recent news from comScore that Yahoo’s unique page visitors had topped Google’s in the month of July 2013 was widely interpreted as a win for Marissa Meyer. It also provided the first large scale test of the value of search intent vs....
by Didit Editorial | Aug 27, 2013 | Articles, PPC, SEO
August 27, 2013: Earlier this year, Google announced that it had adjusted its algorithmic anti-spam system to purge “unreliable” online merchants from its results pages. As Q4 2013 looms and the Holiday Shopping Season gears up in the next few weeks, it’s critical...
