by Didit Editorial | Apr 11, 2016 | Articles, PPC, Retargeted Media
April 11, 2016: There’s been a lot of talk about retargeting lately. Back in mid-2014, Twitter announced that it would implement new ad retargeting options. Facebook provides retargeting — on and off the Facebook service. Especially when used with Custom...
by Didit Editorial | Feb 29, 2016 | Articles, PPC
February 29, 2016: Google’s big decision to abandon the right rail ad sidebar (Right Rail-A-Geddon?) will make it tougher — and more expensive — for ads to appear in top-ranked positions accounting for the bulk of paid search clicks. 85 percent of...
by Didit Editorial | Feb 25, 2016 | Articles, PPC, SEO
February 25, 2016: As reported earlier this week, Google has ditched the right rail sidebar area traditionally allocated to Adwords text ads. The right rail has been part of Google’s results page format since Adwords launched, so this change is — as Donald...
by Didit Editorial | Feb 22, 2016 | Articles, PPC
February 22, 2016: Over the weekend, the SEMPost broke the story that Google was retiring– or at least massively de-emphasizing right-rail ads in its results pages for many commercial queries. After a tweet storm broke out over the development — which will...
by Didit Editorial | Feb 11, 2016 | Articles, PPC
February 11, 2016: A new research paper from Facebook takes a close look at the social network’s ability – through paid posts – to change search behavior. Titled Cross Channel Planning: Making Search Work Harder, the paper summarizes a series of experiments conducted...
by Didit Editorial | Jan 26, 2016 | Articles, PPC
January 26, 2016: E-tailers and merchants of every stripe know the value of online reviews, via Yelp, TripAdvisor, or numerous online review aggregators. Reviews — provided they are honest, and come from real people — are a form of personal witnessing that...
