by Didit Editorial | Aug 11, 2014 | Articles, SEO
I just spent the last several months going through an excruciating root canal procedure. To escape the discomfort and pain of the many procedures needed to fix my tooth, I let my mind drift to the pleasant topic of SEO, and began to consider the many similarities...
by Didit Editorial | Aug 8, 2014 | Articles, SEO
August 8, 2014: In the current age of search, it’s no longer enough to simply slap content up onto a web page and hope for the best. As a good SEO, you want to work with both your users and the search engines to make your content easy for both people and search...
by Didit Editorial | Aug 5, 2014 | Articles, SEO
August 5, 2014 In a world where 80% of customers search on Google before purchasing a product or service, lack of online visibility translates into extinction. However, many marketing managers have not spent much time developing the right skills to succeed in...
by Didit Editorial | Aug 4, 2014 | Articles, SEO
August 4, 2014 I’ve been working in Search Marketing for almost 20 years now (Didit launched in 1996), and as I look back on the many developments in the search ecosystem over the years, three things become immediately and blindingly apparent: 1. Things change...
by Didit Editorial | Jul 23, 2014 | Articles, Content Marketing, SEO
July 23, 2014: In September 2013, Google announced that it had updated a core algorithm influencing the way that the results of complex queries appear on the Google SERP. This update was referred to as “Hummingbird” and was designed to better handle the type of...
by Didit Editorial | May 9, 2014 | Articles, PPC, SEO
May 9, 2014: In his latest ClickZ column, Kevin Lee notes that “at many organizations, SEO and PPC search marketing tend to be thought of as “tactical” disciplines. Even social media – the new darling of the marketing ball – is often...