by Didit Editorial | Aug 22, 2013 | Articles, PPC, SEO
August 22, 2013: Summer 2013’s almost over and Q4 – which begins October 1 – looms ahead. Q4 is historically the most volatile time of year for SEM managers, because of rapid changes in the competitive landscape, seismic traffic events such as Black Friday and Cyber...
by Didit Editorial | Aug 21, 2013 | Articles, Interactive Marketing, PPC, SEO
August 20, 2013: If you work in the search business, you’re likely familiar with SEMPO – the Search Engine Marketing Professional Organization – through its annually issued State of Search Marketing surveys, which provide macro and micro-level data on industry...
by Didit Editorial | Aug 7, 2013 | Articles, SEO
August 9, 2013: Search engine spiders – the Google Bot being among the most important because of Google’s enormous reach — are small programs sent out by search engines to probe, record, and report back information about your site. These friendly beasts are...
by Didit Editorial | Jul 10, 2013 | Articles, Content Marketing, SEO
July 10, 2013: Guest posting is a great way to generate inbound links and the consequent higher Page Rank that follows in Google and Bing. But Guest Blogging is risky, because doing it the wrong way can get you consumed — in grisly fashion — by Penguin and...
by Didit Editorial | Jul 8, 2013 | Articles, PPC, SEO
July 8, 2013: A study over at MarketingProfs.com touts the fact that the very top organic ranking on a search engine results page results in a disproportionately large amount of traffic (the study pegged it at 91 percent). Traffic results drop off significantly with...
by Didit Editorial | Jun 18, 2013 | Articles, SEO
June 18, 2013: Matt Cutts, Google’s chief anti-spam engineer, posted a new video in which he answered a question from a user about whether Google rewards (or penalizes) sites relying on stock – rather than original – photographic image. According to Cutts, Google...
