by Didit Editorial | Feb 25, 2016 | Articles, PPC, SEO
February 25, 2016: As reported earlier this week, Google has ditched the right rail sidebar area traditionally allocated to Adwords text ads. The right rail has been part of Google’s results page format since Adwords launched, so this change is — as Donald...
by Didit Editorial | Feb 24, 2016 | Articles, Branding
February 24, 2016: Branding is a big subject that may seem a bit mysterious to those who do not work in the advertising business. But branding has been around for hundreds of years, its principles are established, and its primary benefits — to distinguish a...
by Didit Editorial | Feb 22, 2016 | Articles, PPC
February 22, 2016: Over the weekend, the SEMPost broke the story that Google was retiring– or at least massively de-emphasizing right-rail ads in its results pages for many commercial queries. After a tweet storm broke out over the development — which will...
by Didit Editorial | Feb 19, 2016 | Articles, Branding, Public Relations
February 19, 2016: Online reviews have a huge impact on the way the public sees your brand. According to ReviewTrackers.com — a reviews management service — “85 percent of consumers say that they read online reviews for local businesses to determine...
by Didit Editorial | Feb 18, 2016 | Articles, SEO
February 18, 2016: There’s no question that having a mobile-friendly web site provides tangible competitive advantages to businesses in 2016. In a “mobile-first” world, Long Island business needs to lead the pack, not lag in the back. Mobile click volume now exceeds...
