Tune your SEM campaign for today’s (young and hip) B2B searchers
July 21, 2016: While B2C marketing (online retailing, financial services, travel, etc.) gets the lion’s share of attention when it comes to internet and search marketing, B2B (business-to-business) marketing challenges are just as interesting, and just as amenable to smart paid and organic SEM campaigns. B2B marketers know the value of a new customer is […]
Are Americans becoming too scared to share?
July 19, 2016: Widespread fears over data security appear to be spilling over into the willingness of Americans to share on social media channels, according to the NTIA (National Telecommunications & Information Administration), which released new data earlier this year compiled from a survey of 53,000 internet-using households conducted with the U.S. Census Department. What […]
What kind of small businesses are flocking to Facebook Live Video this summer?
July 18, 2016: In late May of this year, Didit took a first look at commercial early adopters of Facebook Live Video. Our aim was to get a feel for the kinds of businesses that felt that motivated enough to begin live video streaming. We noted at that time that there were far fewer video […]
Using Pokémon Go for local marketing
July 14, 2016: Pokémon Go has taken the nation by storm. The popular AR (Augmented Reality) game for smartphones has already exceeded 15 million downloads in just a few days, and — according to some estimates, is already more popular than Instagram, Twitter, and Tinder. Marketers naturally want to get into the game, and a […]
Ecommerce study: Desktop still dominates in terms of purchasing behavior, conversion rates, and AOV
July 13, 2016: A new study by Monetate – an e-commerce consulting firm — contains some eye-opening stats for online retailers and agencies charged with carrying out their digital marketing campaigns. Here are the highlights: 1. The majority of shoppers won’t buy on their first visit to your site. While many shoppers – 42 percent […]
FTC busts Warner Brothers for deceptive social media influencer campaign, names PewDiePie as participant
July 12, 2016: Following on the heels of its high-profile smackdown of Lord & Taylor for carrying out a corrupt social media influencer scheme, today the Federal Trade Commission announced a settlement with Warner Brothers, which allegedly deceived consumers by paying YouTube influencers thousands of dollars to promote its Middle Earth: Shadow of Mordor video […]
Facebook news publishers plea with users to “see them first”
July 11, 2016: As reported on this blog and elsewhere, Facebook made a momentous tweak to its algorithm that makes it much harder for news publishers to get their content in front of users. (Because the consequences to Facebook news publishers are so potentially dire, some have termed this event “FriendAGeddon,” in a nod to […]
Becoming visible on Google
Take these steps and you’ll be on you way to better search engine visibility July 9, 2016: If your website isn’t showing up in the search engines results pages, you have an SEO problem. Fortunately, there are immediate actions you can take to improve your situation. Some of these steps are easy; others are technical enough to require […]
Long-tail content can deliver long-term value
July 7, 2016: As marketers, we’d love our content to get tons of traffic, jump to the top of the SERPs, and be widely shared on Twitter, Facebook et al. But experienced content marketers know that most of the best-written, best researched articles they create don’t make much of a wave on the web. Instead […]
How to Livestream like a Pro on Facebook Live
July 6, 2016: Right now, the vast majority of Facebook users streaming live video content are using the Facebook Live Video app. And while the quality of this video content looks acceptable when displayed on a mobile device or in a small desktop window, it’s hardly broadcast quality (as we saw last week when protesting […]