by Didit Editorial | Aug 29, 2014 | Articles, Content Marketing
August 29, 2014: Kevin Lee, in ClickZ this month, writes that “many businesses have a lot of good content – real intellectual property – trapped in PowerPoint slides that, if liberated, could be very useful for content marketing.” Slideshare...
by Didit Editorial | Aug 1, 2014 | Articles, Content Marketing
August 1, 2014: Kevin lee uses Mad Men’s “Monolith” episode as a springboard to talk about how creativity and automation relate to each other today in marketing. There’s tension between technology and creativity, but I’m optimistic about the...
by Didit Editorial | Jul 23, 2014 | Articles, Content Marketing, SEO
July 23, 2014: In September 2013, Google announced that it had updated a core algorithm influencing the way that the results of complex queries appear on the Google SERP. This update was referred to as “Hummingbird” and was designed to better handle the type of...
by Didit Editorial | Jul 1, 2014 | Articles, Content Marketing
Want go get noticed in the C-Suite? Send an Error report July 1, 2014: Good salespeople have traditionally used any reasonable excuse to start a business conversation. Today — with salespeople using the Web to identify and qualify prospects — it’s...
by Didit Editorial | Jun 26, 2014 | Articles, Branding, Content Marketing, Social Media
Top mom blogger/social media influencer Vera Sweeney shares social media success tips June 26, 2014: I recently attended the #GettingGorgeous event for mom bloggers and spoke with Vera Sweeney, founder of ladyandtheblog.com. Vera is a long-time influencer and social...
by Didit Editorial | Jun 17, 2014 | Articles, Content Marketing
June 17, 2014: eBooks are gaining a reputation as the next frontier in content marketing. They’re easy to track, simple to create, and more visually entertaining than your typical blog post. eBooks can provide a powerful boost to inbound marketing. Ideally,...
