by Didit Editorial | Mar 16, 2022 | Articles, Digital Technology, Email Marketing, Interactive Marketing, PPC, Public Relations
In April, 2021, Apple announced that the latest version of its iOS software would provide users with much greater control over the extent to which developers, marketers, and merchants could track their devices. Beginning with iOS version 14.5, iOS and iPadOS (will)...
by Didit Editorial | Apr 13, 2021 | Articles, Digital Technology, Email Marketing
Businesses fielding B2B websites typically employ a number of analytical software packages – the most popular being Google Analytics – to measure traffic, behavior, page popularity, and other metrics. But while this data is useful to have, it’s insufficient to meet a...
by Didit Editorial | Oct 12, 2016 | Articles, Email Marketing
October 12, 2016: Email is a relatively ancient communications channel – in fact, the first email message was sent in 1971 – 13 years before Mark Zuckerberg was born. But in 2016, it turns out that electronic mail remains a surprisingly strong channel, according to...
by Didit Editorial | May 18, 2015 | Articles, Email Marketing
May 18, 2015: In the spirit of our recent article, ‘Is Your Company Ready for Public Relations,’ today, we take a look at an incredibly targeted and effective medium: E-Mail Marketing. E-mail sometimes gets a bad rap due to its association with spammers and bought...
by Didit Editorial | Jun 13, 2014 | Articles, Email Marketing
6 sure-fire steps to an email campaign disaster June 13, 2014: I’ve worked in ad agencies for many years, and seen many mistakes made, especially in regard to e-mail campaigns. I’m not sure why e-mail marketing remains so challenging — after all, the...
