by Didit Editorial | Sep 28, 2014 | Articles, Branding, Content Marketing, Digital Technology, Interactive Marketing, Wordpress
September 28, 2014: If you need to publish a web site for your business or professional blog, there are many options out there. The first choice you’ll need to make is whether to hire someone to do the work or do it yourself. It’s useful to think about the...
by Didit Editorial | Jun 5, 2014 | Articles, Display Media, Interactive Marketing
June 5, 2014: As one of the oldest methods of advertising on the Internet, the lowly banner ad needs a lot of help to combat the phenomenon known as “Banner Blindness.” What Is Banner Blindness? Web users scan sites very quickly; scientists who track...
by Didit Editorial | May 19, 2014 | Articles, Interactive Marketing
Multichannel Retailers Face The Future at IRCE New York May 19, 2014: This week I headed over to the Javits Center to take the temper of IRCE — the Internet Retailer Conference and Expo. Although I could only spend a few hours there, I did get a chance to hear...
by Didit Editorial | Apr 30, 2014 | Articles, Humor, Interactive Marketing
April 30, 2014: Here we go again! Back by popular demand, here’s Part 3 in our Lame Marketing Phrases series. Enclosed is another fresh batch of stale phrases to amaze your co-workers, roll your eyes at, and cite during meetings when these phrases inevitably...
by Didit Editorial | Apr 22, 2014 | Articles, Interactive Marketing, PPC, SEO
April 22, 2014: What is a micro-conversion? It’s an action taken by people on your site that falls short of a primary conversion (such as filling out a contact form or ordering a product) but is still meaningful enough to track. Why are micro-conversions important?...
by Didit Editorial | Apr 11, 2014 | Articles, Interactive Marketing, PPC
April 11, 2014 In his latest ClickZ article, Didit’s Kevin Lee uses Charles Dickens’ Tale of Two Cities as a literary frame for a discussion of Internet tracking cookies. He notes: “It was the best of times…” (cookies worked well for...
