by Didit Editorial | Oct 3, 2016 | Articles
October 3, 2016: LinkedIn isn’t the biggest social network, but it’s the one that is generally best suited to business communications. Its strong points include the quality of its audience, its general “buttoned down” business focus, and the tools it provides (some...
by Didit Editorial | Sep 29, 2016 | Articles
September 29, 2016: Facebook now has 4 million business advertisers, according to published reports. What’s truly remarkable is the fact that the network crossed the 3 million advertiser threshold back in March. Put another way, that’s more than 5,000...
by Didit Editorial | Sep 28, 2016 | Articles, Public Relations
September 28, 2016: Businesses go out of their way to get positive online reviews. In many industries, including hospitality, food, and travel, 5-star reviews ensure positive cash flow, while 1-star reviews promise the opposite. Online reputation management (ORM) is a...
by Didit Editorial | Sep 23, 2016 | Articles, Video
September 26, 2016: Video is a powerful mechanism for delivering your brand’s messaging. It’s easy to consume, highly shareable, and it’s no secret that Facebook wants as much video content as it can on its network. “Vimages” (actually Facebook Slideshows)...
by Didit Editorial | Sep 23, 2016 | Articles, SEO
September 23, 2016: Today SearchEngineLand.com broke the news that Google’s Penguin – designed to identify and downgrade sites whose link building practices violate Google’s Webmaster Guidelines – has been updated to version 4.0 and is now operating on a real-time...
by Didit Editorial | Sep 22, 2016 | Articles, PPC
September 21, 2016: Popular digital marketing site WordStream.com has published the results of a large-scale (15K account) study on SMB paid search and its results are instructive — and cautionary — for small businesses thinking of buying clicks from...
