by Didit Editorial | Aug 3, 2016 | Articles, Social Media
August 3, 2016: Back in June, Instagram announced that it was rolling out a suite of new Business Tools to encourage businesses to advertise to the service’s 400 million users. This week, it announced that these tools – which formerly required a desktop/notebook...
by Didit Editorial | Aug 1, 2016 | Articles, Social Media
August 1, 2016: The Summer of 2016 has been anything but slow in the world of social media. Instead, we’ve seen announcement after announcement from the big social networks, plus some amazing “Black Swan” events, including Pokemon Go – the AR (Augmented...
by Didit Editorial | Jul 30, 2016 | Articles, PPC
July 30, 2016: In many organizations, PPC and SEO projects are carried out by different teams. For example, one business might have an in-house SEO team, while outsourcing PPC to an external agency. Another might bring both tasks in-house, but in different departments...
by Didit Editorial | Jul 28, 2016 | Articles, PPC
July 28, 2016: There’s little doubt that large digital marketers with big budgets have a distinct edge in terms of search advertising (and online marketing generally). These advantages accrue because: 1. Large marketers spend more on campaigns, and therefore reap more...
by Didit Editorial | Jul 27, 2016 | Articles, PPC
July 27, 2016: Yesterday, Google announced major additions and improvements to Adwords that will likely be welcomed by marketers using the popular PPC ad platform. While Google actually pre-announced some of these changes at a developer conference back in May, few...
by Didit Editorial | Jul 25, 2016 | Articles, PPC
July 25, 2016: Is your business “on the map?” Make sure it is, because maps-oriented user interfaces are becoming as important as the traditional hierarchical list-oriented interfaces (such as SERPs) we’ve grown used to in the past 20 years....
