by Didit Editorial | Nov 19, 2021 | Articles, Display Media, Interviews
It’s no secret that the targeting technologies that digital marketers have been using for at least the past decade are on the cusp of major changes. Google has explicitly warned marketers that third-party cookies are an endangered species (although its original...
by Didit Editorial | Nov 12, 2021 | Articles, Content Marketing, Interviews
Content — in the age of Google and Facebook –remains king. Any businessperson expecting to succeed on search and social media accepts the notion that achieving any kind of visibility for his/her firm’s products and services means content needs to be...
by Didit Editorial | Sep 26, 2021 | Articles, Display Media, Retargeted Media
A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic — among many digital marketers. This past March, Apple announced that its popular...
by Didit Editorial | Aug 10, 2021 | Articles, Branding, Social Media, Video
Search marketers know how important it is to be able to harvest demand from consumers searching for specific products or services offered by the client. Such demand can be effectively harvested through paid search media and SEO. But as Didit’s Kevin Lee notes in...
by Didit Editorial | May 31, 2021 | Articles, Content Marketing
Search marketers have long known that there’s value in “putting oneself into the shoes of searchers.” By so doing, they can craft and deploy content that precisely addresses searchers’ informational needs in a voice likely to resonate with...
by Didit Editorial | May 6, 2021 | Articles, Branding, Interviews
Marketing research is an essential effort that allows brands to better understand their customers, competitive environment, and the effectiveness of their current marketing activities, including advertising. While the discipline has been around since the 1930s, the...
