by Didit Editorial | Apr 28, 2016 | Articles
April 28, 2016: After reports emerged early this week that Instagram was testing a new layout design, I didn’t expect to experience the updated version so quickly. The redesign dropped into my unknowing updates on April 26th, and I opened the app to a slightly tweaked...
by Didit Editorial | Apr 27, 2016 | Articles, Video
April 27, 2016: Facebook has rolled out a new feature for business pages that allows them to create a brand video. The feature– called “Your Business Story” — takes creative from your page, allows you to add some text and music, and can be...
by Didit Editorial | Apr 26, 2016 | Articles, Public Relations
April 26, 2016: UC Davis got itself into hot water this month when it became known that it had contracted with two ORM (Online Reputation Management) agencies to repair some brand damage it suffered several years ago. The original damage occurred in November, 2011...
by Didit Editorial | Apr 25, 2016 | Articles, Content Marketing
April 25, 2016: Targeted marketing — whether online or offline — works best when you completely understand your targeted audience. Audience research — both quantitative and qualitative — has existed for decades but the internet has...
by Didit Editorial | Apr 21, 2016 | Articles, Social Media
April 21, 2016: Facebook is reportedly suffering from a decline in original content sharing — a dire situation called “context collapse” that threatens to put a ceiling on its global ambitions unless corrected. Do Facebook’s users believe their...
by Didit Editorial | Apr 20, 2016 | Articles, Social Media
April 20, 2016: According to a new survey by investment bank Piper Jaffray, Snapchat has replaced Instagram as the app of choice for the teen demographic. 28 percent of the 6,350 U.S. teenagers asked to name “the most important social network” selected Snapchat. This...
