by Didit Editorial | Mar 2, 2016 | Articles
UPDATE 4/24/17: LinkedIn, which promised a self-serve Custom Audience product back in March, 2016, finally delivered one in late April, 2017. The product is called “Matched Audiences,” and Didit has a blog post covering this new development here: LinkedIn...
by Didit Editorial | Feb 29, 2016 | Articles, PPC
February 29, 2016: Google’s big decision to abandon the right rail ad sidebar (Right Rail-A-Geddon?) will make it tougher — and more expensive — for ads to appear in top-ranked positions accounting for the bulk of paid search clicks. 85 percent of...
by Didit Editorial | Feb 25, 2016 | Articles, PPC, SEO
February 25, 2016: As reported earlier this week, Google has ditched the right rail sidebar area traditionally allocated to Adwords text ads. The right rail has been part of Google’s results page format since Adwords launched, so this change is — as Donald...
by Didit Editorial | Feb 24, 2016 | Articles, Branding
February 24, 2016: Branding is a big subject that may seem a bit mysterious to those who do not work in the advertising business. But branding has been around for hundreds of years, its principles are established, and its primary benefits — to distinguish a...
by Didit Editorial | Feb 22, 2016 | Articles, PPC
February 22, 2016: Over the weekend, the SEMPost broke the story that Google was retiring– or at least massively de-emphasizing right-rail ads in its results pages for many commercial queries. After a tweet storm broke out over the development — which will...
by Didit Editorial | Feb 19, 2016 | Articles, Branding, Public Relations
February 19, 2016: Online reviews have a huge impact on the way the public sees your brand. According to ReviewTrackers.com — a reviews management service — “85 percent of consumers say that they read online reviews for local businesses to determine...
