by Didit Editorial | Feb 18, 2016 | Articles, SEO
February 18, 2016: There’s no question that having a mobile-friendly web site provides tangible competitive advantages to businesses in 2016. In a “mobile-first” world, Long Island business needs to lead the pack, not lag in the back. Mobile click volume now exceeds...
by Didit Editorial | Feb 11, 2016 | Articles, PPC
February 11, 2016: A new research paper from Facebook takes a close look at the social network’s ability – through paid posts – to change search behavior. Titled Cross Channel Planning: Making Search Work Harder, the paper summarizes a series of experiments conducted...
by Didit Editorial | Feb 10, 2016 | Articles, Content Marketing, Public Relations
February 10, 2016: Public relations agencies have almost universally hopped on the digital bandwagon, with many taking a “digital-first” approach to influence-building (in fact “digital PR” is becoming a service category in its own right with...
by Didit Editorial | Feb 8, 2016 | Articles, Content Marketing
February 8, 2016: Over the last year or so, Twitter has been struggling with a falling stock, less-than-exciting new features, and a dangerous combination of unhappy users and investors. “The End of Twitter” — an in-depth New Yorker feature – recently lambasted...
by Didit Editorial | Feb 3, 2016 | Articles, Content Marketing
February 3, 2016: A new research paper from the Reuters Institute for the Study of Journalism identifying the characteristics of shareable social media content provides insights likely to be eye-opening for many content marketers. The study demolishes the myth that...
by Didit Editorial | Jan 28, 2016 | Articles, Public Relations
January 28, 2016: Social media — an incredibly important component of PR today — happens at light speed. Timeliness — once defined in days — is now defined in hours and sometimes minutes. Today’s viral superstar might not even be a memory...
