by Didit Editorial | Jul 16, 2015 | Articles, Content Marketing
July 16, 2015: Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. As we’ve written before, developing buyer personas helps to streamline and target your content so that it attracts the...
by Didit Editorial | Jul 14, 2015 | Articles, Featured, Social Media
July 14, 2015: When I started working at SEMrush earlier this year, I had a positive reputation for content management and SEO copy writing in my niche. With little recognition in the digital marketing industry, I needed to form connections quickly and establish my...
by Didit Editorial | Jul 13, 2015 | Articles, Public Relations
July 13, 2015: PR strategists understand the power of influence. A voice with enough clout is heard and heeded, even by ears that previously seemed to have been deaf. As the New York Times this week said, “When Taylor Swift speaks, even the most powerful company in...
by Didit Editorial | Jul 9, 2015 | Articles, Branding, Content Marketing
July 9, 2015: Good content is the heart of inbound marketing. But what’s “good” for any particular content consumer depends on where he/she in the so-called “buy funnel,” AKA “the buyer’s journey.” Marketing automation...
by Didit Editorial | Jul 7, 2015 | Articles, Humor, Social Media
July 7, 2015: As someone who spends (too much) time online, I tend to aggregate pet peeves concerning my favorite networks (you might recall the airing of many grievances in my “10 Twitter Sins” article of a few months back). As a photographer, Instagram is my current...
by Didit Editorial | Jul 2, 2015 | Articles
July 2, 2015: Snapchat announced on Wednesday that new, user-friendly features were being rolled out in its latest update. Have no fears, Millennials; this doesn’t necessarily mean your parents will ruin this app just yet. It does, however, hint at a broadening of...
