by Didit Editorial | Aug 22, 2013 | Articles, PPC, SEO
August 22, 2013: Summer 2013’s almost over and Q4 – which begins October 1 – looms ahead. Q4 is historically the most volatile time of year for SEM managers, because of rapid changes in the competitive landscape, seismic traffic events such as Black Friday and Cyber...
by Didit Editorial | Aug 21, 2013 | Articles, Interactive Marketing, PPC, SEO
August 20, 2013: If you work in the search business, you’re likely familiar with SEMPO – the Search Engine Marketing Professional Organization – through its annually issued State of Search Marketing surveys, which provide macro and micro-level data on industry...
by Didit Editorial | Jul 30, 2013 | Articles, PPC
August 1, 2013: Although a flurry of recent research reports have mentioned that Amazon is spending on PLAs, we still haven’t seen any actual evidence on SERP pages. We’ve hunted and hunted, and even sent queries to some of the research firms about this but the firms...
by Didit Editorial | Jul 22, 2013 | Articles, PPC
July 22, 2013: As of today, all legacy campaigns in Google AdWords will be automatically migrated to Enhanced Campaigns. Ever since Enhanced Campaigns were launched, PPC specialists have been watching out for possible problems and pitfalls as they move to the new...
by Didit Editorial | Jul 18, 2013 | Articles, PPC, Shopping Feeds
July 18, 2013: Google reports its quarterly earnings today, and whatever these earnings portend for Google’s stock price, it is clear that PLAs (Product Listing Ads) will contribute significantly to the search engine’s bottom line. A recent research report...
by Didit Editorial | Jul 16, 2013 | Articles, PPC
July 16, 2013: Paid Search continues to be the preferred customer acquisition channel among e-commerce merchants, according to findings of the latest annual survey done by Forrester Research and Shop.org. According to the 2013 survey, approximately 40 percent of...
