by Didit Editorial | Sep 20, 2023 | Articles, Digital Technology, Traditional Marketing
QR (Quick Response) Codes are useful marketing tools that remove friction from the customer journey, thus boosting conversion rates. These machine-readable images can easily be scanned by smartphones, allowing the marketer to instantly transport the user to the...
by Didit Editorial | Mar 1, 2023 | Articles, Branding, Content Marketing, Public Relations, Traditional Marketing
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
by Didit Editorial | Apr 7, 2021 | Articles, Traditional Marketing
In our last blog post, we discussed the latest digital technologies proven to boost response, facilitate tracking, and get you the most from your direct mail campaigns. Today, we’re back to explore one of the most fundamental marketing strategies behind the direct...
by Didit Editorial | Mar 17, 2021 | Articles, Traditional Marketing
It wasn’t that long ago that marketing pundits were declaring that the direct mail channel was on the ropes, after being battered for years by the now ubiquitous Internet. But something remarkable happened last year. As COVID-19 lockdowns spread across the...
by Didit Editorial | Aug 14, 2020 | Articles, Featured, News, Traditional Marketing
Back in March, Didit posted 5 Things Businesses Should Do in an Outbreak, a basic guide for adapting and surviving in the wake of COVID’s massive changes to consumer behavior. We advised you to resist the temptation to cut back on marketing—and especially, digital...
by Didit Editorial | Mar 24, 2020 | Articles, Featured, News, Traditional Marketing
The coronavirus pandemic is impacting businesses from every industry. Nowhere is the ripple effect stronger than in events, retail, hospitality, and small to medium-sized business. 25% of small business owners report a negative impact from the coronavirus outbreak...
