by Didit Editorial | Nov 2, 2015 | Articles, Interviews, Public Relations, SEO
November 2, 2015: Tony Wright is an experienced PR veteran who led the crisis response team for American Airlines in the wake of the 9/11 attacks. He’s CEO of WrightIMC, a Texas-based interactive agency, and is a digital native who’s been both witness to and...
by Didit Editorial | Mar 4, 2015 | Articles, Interviews, Traditional Marketing
March 4, 2015: Often eclipsed in discussions and the press, direct mail is still an essential pillar of marketing. And it isn’t going away; in fact direct mail spending is holding steady — at a projected $44.5 billion in the U.S. for 2014. The challenge for...
by Didit Editorial | Jan 21, 2015 | Articles, Interviews, SEO
January 21, 2015: SEO and heated controversy seem to go hand in hand. This is probably healthy and normal; after all, SEO is a relatively new profession whose rules are constantly changing, whose professional ranks are subject to rapid churn, and whose personalities...
by Didit Editorial | Apr 8, 2014 | Articles, Interviews, SEO
April 8, 2014: Eric Enge is an active voice at top SEO sites such as Search Engine Land, Search Engine Watch, and Moz.com. For more than a decade, he’s written perceptively about optimization. We caught up with Eric to get some insights on the future of link building...
by Didit Editorial | Mar 4, 2014 | Articles, Content Marketing, Interviews, SEO
March 4, 2014: Content Marketing is hot – a $43.9 billion a year business, according to the Custom Content Council, growing at 9 percent a year. 86 percent of B2C marketers, and 82 percent of B2B marketers, used it in 2013, according to the Content Marketing...