by Didit Editorial | Aug 31, 2023 | Articles, Interviews, SEO
Didit’s Kevin Lee was recently interviewed by Steffen Horst, CEO and Co-Founder of Symphonic Digital, in a podcast entitled “How AI Changes the SEO Landscape.” Kevin and Steffen discuss how generative AI systems such as ChatGTP are changing the...
by Didit Editorial | Jan 16, 2023 | Articles, Content Marketing, Interviews, SEO, Social Media
Didit’s Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who’s been active in the industry since the 1990s. One question that came up during the discussion was the degree to which lessons gleaned from the SEO profession apply...
by Didit Editorial | Nov 19, 2021 | Articles, Display Media, Interviews
It’s no secret that the targeting technologies that digital marketers have been using for at least the past decade are on the cusp of major changes. Google has explicitly warned marketers that third-party cookies are an endangered species (although its original...
by Didit Editorial | Nov 12, 2021 | Articles, Content Marketing, Interviews
Content — in the age of Google and Facebook –remains king. Any businessperson expecting to succeed on search and social media accepts the notion that achieving any kind of visibility for his/her firm’s products and services means content needs to be...
by Didit Editorial | May 6, 2021 | Articles, Branding, Interviews
Marketing research is an essential effort that allows brands to better understand their customers, competitive environment, and the effectiveness of their current marketing activities, including advertising. While the discipline has been around since the 1930s, the...
by Didit Editorial | Nov 2, 2015 | Articles, Interviews, Public Relations, SEO
November 2, 2015: Tony Wright is an experienced PR veteran who led the crisis response team for American Airlines in the wake of the 9/11 attacks. He’s CEO of WrightIMC, a Texas-based interactive agency, and is a digital native who’s been both witness to and...