by Didit Editorial | Sep 8, 2016 | Articles, Public Relations
September 8, 2016: Life insurance salespeople have never been popular, and as everyone knows, life insurance is really “death insurance.” “Reputation management insurance” people aren’t any more popular. Why insure against something that’s never going to...
by Didit Editorial | Aug 17, 2016 | Articles, Public Relations
August 17, 2016: Most business owners would be delighted to imagine that their websites are being actively perused by members of the media. But the site areas most reporters visit — including the “about” pages and other internal “newsroom” areas that...
by Didit Editorial | Apr 26, 2016 | Articles, Public Relations
April 26, 2016: UC Davis got itself into hot water this month when it became known that it had contracted with two ORM (Online Reputation Management) agencies to repair some brand damage it suffered several years ago. The original damage occurred in November, 2011...
by Didit Editorial | Apr 5, 2016 | Articles, Content Marketing, Public Relations
April 5, 2016: Peter Shankman’s HARO (Help a Reporter Out) service links reporters and sources. Media poeple and content marketers are big users of HARO, because it lets them easily – and efficiently — source stories by crowdsourcing queries to...
by Didit Editorial | Mar 28, 2016 | Articles, Public Relations
March 28, 2016: Google Autocomplete (formerly known as Auto-Suggest) provides searchers with suggestions about what they might be looking for prior to them completing a given query. These suggestions might be neutral, positive, or very negative, which gives...
by Didit Editorial | Feb 19, 2016 | Articles, Branding, Public Relations
February 19, 2016: Online reviews have a huge impact on the way the public sees your brand. According to ReviewTrackers.com — a reviews management service — “85 percent of consumers say that they read online reviews for local businesses to determine...
