by Didit Editorial | Sep 26, 2021 | Articles, Display Media, Retargeted Media
A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic — among many digital marketers. This past March, Apple announced that its popular...
by Didit Editorial | Mar 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media
For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
by Didit Editorial | Apr 25, 2017 | Articles, Retargeted Media
April 25, 2017: LinkedIn’s Custom Audience product, dubbed “Matched Audiences,” launched this week, just as the business-oriented network announced that it had hit the 500 million member mark. Matched Audiences is a self-serve tool allowing marketers...
by Didit Editorial | Apr 11, 2016 | Articles, PPC, Retargeted Media
April 11, 2016: There’s been a lot of talk about retargeting lately. Back in mid-2014, Twitter announced that it would implement new ad retargeting options. Facebook provides retargeting — on and off the Facebook service. Especially when used with Custom...
by Didit Editorial | Sep 19, 2013 | Articles, Retargeted Media
September 20, 2013: Remarketing — originally known as “retargeting,” “behavioral targeting,” and “remessaging,” is a technique for showing ads — usually display units — to browsers more than once, based on their...
by Didit Editorial | Mar 22, 2013 | Articles, Retargeted Media
March 22, 2013: I had the pleasure of interviewing Adam Berke, whose company, AdRoll, has been a pioneer in retargeting. Adam will be speaking at SES NY next week at a Spotlight Session called Follow, Reach, Convert: Smart Retargeting/ Remarketing. I wanted to catch...
