by Didit Editorial | Mar 23, 2021 | Articles
In a recent blog post, we discussed the new rules for reaching consumers via direct mail in the post-COVID marketplace. We talked about brands pulling back away from the direct mail channel—and about brands increasing awareness by marketing in a less cluttered...
by Didit Editorial | Mar 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media
For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
by Didit Editorial | Mar 17, 2021 | Articles, Traditional Marketing
It wasn’t that long ago that marketing pundits were declaring that the direct mail channel was on the ropes, after being battered for years by the now ubiquitous Internet. But something remarkable happened last year. As COVID-19 lockdowns spread across the...
by Didit Editorial | Feb 17, 2021 | Articles, Public Relations, Social Media
Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR platform used both by PR professionals and journalists. Mr. Galant has many years of experience in PR and has seen the profession evolve from the old “golden...
by Didit Editorial | Feb 1, 2021 | Articles, Social Media
Social media success is a three-part equation where brands must target, reach, and engage audiences across an interconnected web of popular, passion-fueled, and people-driven platforms. Today, everything about digital marketing has changed—including the social media...
