by Didit Editorial | Mar 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media
For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
by Didit Editorial | Jan 19, 2021 | Articles, Content Marketing
Creating and publishing content that reflects and projects the unique selling proposition of your business provides advantage in today’s digital marketplace. And while small and medium-sized businesses lacking access to sophisticated content production capabilities...
by Didit Editorial | Dec 7, 2020 | Articles, Content Marketing, SEO
If you read our last blog post, then you already know our stance on getting your small or medium-sized business ready for the digital marketplace in our post-pandemic new normal. And if you’re still operating solely from a brick-and-mortar store or physical location,...
by Didit Editorial | Oct 15, 2017 | Articles, Content Marketing
October 15, 2017: Every business with a social media presence wants to create content that’s widely shared. Each year, big brands spend millions of dollars on “viral marketing” experts whose jobs are to create edgy, viral campaigns, the vast majority of which flop...
by Didit Editorial | Jun 6, 2017 | Articles, Content Marketing, SEO
June 6, 2017: This past week, the good folks over at Ahrefs.com published a mammoth study on Featured Snippets, a particular type of organic listing that Google may display for selected queries. As Google explains in its Search Console Help area, Featured Snippets are...
by Didit Editorial | Nov 29, 2016 | Articles, Content Marketing
November 29, 2016: Over the past several years, content marketing has been widely accepted as valid mechanism for B2Bs to attract qualified leads, sales, and interest. In fact, according to the Content Marketing Institute, 88 percent of B2Bs currently use some kind of...
