by Didit Editorial | Nov 19, 2021 | Articles, Display Media, Interviews
It’s no secret that the targeting technologies that digital marketers have been using for at least the past decade are on the cusp of major changes. Google has explicitly warned marketers that third-party cookies are an endangered species (although its original...
by Didit Editorial | Sep 26, 2021 | Articles, Display Media, Retargeted Media
A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic — among many digital marketers. This past March, Apple announced that its popular...
by Didit Editorial | Mar 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media
For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
by Didit Editorial | Aug 13, 2020 | Articles, Display Media
August 13, 2020 (updated October 5, 2023): Social media professionals know that images drive impact on social media performance and engagement numbers. Images express in visual shorthand what otherwise would take a paragraph of text to communicate. Wisely chosen...
by Didit Editorial | Nov 11, 2016 | Articles, Display Media, PPC
November 11, 2016: While some have claimed that creativity in advertising is endangered by the advent of today’s programmatic media marketplaces, Didit’s Kevin Lee asserts the opposite. Writing in Martechtoday.com, he suggests that a creative renaissance is now in the...
by Didit Editorial | Jul 13, 2016 | Articles, Display Media, Shopping Feeds
July 13, 2016: A new study by Monetate – an e-commerce consulting firm — contains some eye-opening stats for online retailers and agencies charged with carrying out their digital marketing campaigns. Here are the highlights: 90 percent of shoppers began their...
