by Didit Editorial | Apr 24, 2021 | Articles, Content Marketing, SEO
Web proprietors — especially those doing e-commerce from their sites — face a common SEO problem: getting individual product/SKU products to rank highly enough to warrant first-page placement on Google’s organic search engine results pages....
by Didit Editorial | Apr 13, 2021 | Articles, Digital Technology, Email Marketing
Businesses fielding B2B websites typically employ a number of analytical software packages – the most popular being Google Analytics – to measure traffic, behavior, page popularity, and other metrics. But while this data is useful to have, it’s insufficient to meet a...
by Didit Editorial | Apr 7, 2021 | Articles, Traditional Marketing
In our last blog post, we discussed the latest digital technologies proven to boost response, facilitate tracking, and get you the most from your direct mail campaigns. Today, we’re back to explore one of the most fundamental marketing strategies behind the direct...
by Didit Editorial | Mar 23, 2021 | Articles
In a recent blog post, we discussed the new rules for reaching consumers via direct mail in the post-COVID marketplace. We talked about brands pulling back away from the direct mail channel—and about brands increasing awareness by marketing in a less cluttered...
by Didit Editorial | Mar 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media
For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
by Didit Editorial | Mar 17, 2021 | Articles, Traditional Marketing
It wasn’t that long ago that marketing pundits were declaring that the direct mail channel was on the ropes, after being battered for years by the now ubiquitous Internet. But something remarkable happened last year. As COVID-19 lockdowns spread across the...
