by Didit Editorial | Sep 20, 2023 | Articles, Digital Technology, Traditional Marketing
QR (Quick Response) Codes are useful marketing tools that remove friction from the customer journey, thus boosting conversion rates. These machine-readable images can easily be scanned by smartphones, allowing the marketer to instantly transport the user to the...
by Didit Editorial | Aug 31, 2023 | Articles, Interviews, SEO
Didit’s Kevin Lee was recently interviewed by Steffen Horst, CEO and Co-Founder of Symphonic Digital, in a podcast entitled “How AI Changes the SEO Landscape.” Kevin and Steffen discuss how generative AI systems such as ChatGTP are changing the...
by Didit Editorial | Mar 7, 2023 | Articles, Branding, Content Marketing, Events, SEO, Video
Albert Einstein famously said that “compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.” Today we live in what Didit Founder & Executive Chairman Kevin Lee calls “compound marketing.” In the same way...
by Didit Editorial | Mar 1, 2023 | Articles, Branding, Content Marketing, Public Relations, Traditional Marketing
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
by Didit Editorial | Jan 16, 2023 | Articles, Content Marketing, Interviews, SEO, Social Media
Didit’s Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who’s been active in the industry since the 1990s. One question that came up during the discussion was the degree to which lessons gleaned from the SEO profession apply...
by Didit Editorial | Mar 16, 2022 | Articles, Digital Technology, Email Marketing, Interactive Marketing, PPC, Public Relations
In April, 2021, Apple announced that the latest version of its iOS software would provide users with much greater control over the extent to which developers, marketers, and merchants could track their devices. Beginning with iOS version 14.5, iOS and iPadOS (will)...
