by Didit Editorial | Mar 1, 2023 | Articles, Branding, Content Marketing, Public Relations, Traditional Marketing
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
by Didit Editorial | Mar 16, 2022 | Articles, Digital Technology, Email Marketing, Interactive Marketing, PPC, Public Relations
In April, 2021, Apple announced that the latest version of its iOS software would provide users with much greater control over the extent to which developers, marketers, and merchants could track their devices. Beginning with iOS version 14.5, iOS and iPadOS (will)...
by Didit Editorial | Mar 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media
For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
by Didit Editorial | Feb 17, 2021 | Articles, Public Relations, Social Media
Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR platform used both by PR professionals and journalists. Mr. Galant has many years of experience in PR and has seen the profession evolve from the old “golden...
by Didit Editorial | Sep 15, 2020 | Articles, Digital Technology, Public Relations, SEO, Video
Didit Executive Chairman and Co-Founder Kevin Lee was recently interviewed by SearchEngineLand.com’s Barry Schwartz, a noted SEO expert who has lately been doing a series of socially-distanced video interviews. In Part 1 of the interview — conducted...
by Didit Editorial | Sep 28, 2016 | Articles, Public Relations
September 28, 2016: Businesses go out of their way to get positive online reviews. In many industries, including hospitality, food, and travel, 5-star reviews ensure positive cash flow, while 1-star reviews promise the opposite. Online reputation management (ORM) is a...
